Voice AI front desk for refurbished-electronics retailers

Meet Nova. The voice that turns every call into a customer.

Nova answers every call, figures out what each caller needs, qualifies leads, troubleshoots devices, and books the next step — warm, clear, and never robotic. Your front desk, on every line, day and night.

  • Answers 100% of calls
  • Never puts a caller on hold
N

Nova

Live call

00:42
I have an iPhone 16, but I'm not really sure what storage size it is. Where do I find that?
No problem. Open Settings, tap General, then About — I'll go one step at a time. Tell me when you're in Settings.
Okay, I'm in. … It says 512GB. Find My is still on, though — how do I turn that off?
I can text you Apple's official guide for exactly that. Want me to send it to this number?
Lead path: trade_inScore: HOT 🔥

100%

of calls answered, day or night

375

official support articles on tap

8 hrs

saved weekly on device resets

24/7

never sick, never calls out

The problem

Every unanswered ring is a customer who already left.

Running a refurbished-electronics business means your hands are full. The phone can't be — and that's exactly when the best leads call. That's the gap Nova closes.

Missed calls are missed revenue.

You're driving to a customer, in a meeting, or on another line. The phone rings for two VAs and nobody can pick up — so the caller dials the next listing. That lead is gone in 90 seconds.

Hours burned on resets.

Customers forget to turn off Find My, reset their Apple Watch, or sign out of iCloud. One refurbisher burns eight hours a week just walking people through it — eight hours you're not selling.

After-hours is half the day.

Your VA calls out sick, takes weekends off, or juggles too many chats at once. Deals slip through the cracks while she's trying to manage everyone — and the 9pm buyer never gets a callback.

Great conversations, no capture.

Even a good call ends with details scribbled on a sticky note. Device, condition, lock status, email — lost by morning, never scored, never followed up. The hot lead goes cold.

What it really costs you

It's not just a missed sale. It's the call that quietly ruins your month.

When nobody picks up, the damage compounds. A missed ring isn't one lost order — it's a chargeback, a one-star review, a safety issue with no one to triage, and a hot lead that buys from the shop that answered. Here's what that looks like when it's your business on the line.

A swollen battery. Nobody home.

A customer calls about a phone that's too hot to touch. It goes to voicemail. There's no one to say "unplug it now, stop using it." That's not a missed sale — that's a liability and a chargeback waiting to happen.

A locked device lands on a doorstep.

A buyer gets a phone that's blacklisted or won't activate. They call support, get a dead line, and open a dispute with their card issuer instead. You eat the refund, the fee, and the hit to your merchant account.

One unanswered review, amplified.

The frustrated buyer doesn't just charge back — they post it. "Couldn't reach anyone for a week." Future buyers read it and click away. One missed call becomes a permanent dent in your reputation.

The trade-in that walked out the door.

Someone calls to sell a flagship iPhone, fully paid off, unlocked. No one answers. They call the shop down the street. You lost the inventory and the resale margin — because the phone rang four times and died.

Nova is the difference. She answers every ring — day or night, sick day or holiday — triages the dangerous ones instantly, captures every lead before it cools, and escalates to a human the second someone needs one. your store never closes, never forgets, and never lets a hot trade-in walk out the door.

How it works

One voice, four lanes, zero dropped leads.

1

Answers instantly

Nova picks up on the first ring — warm and human, never a robotic menu. She greets the caller as your brand and asks what brought them in.

2

Finds the path

Every call fits one of four lanes: buying for yourself, buying for a business, selling or trading in, or device help. She asks one question at a time and listens.

3

Qualifies & troubleshoots

She narrows model, budget, and timeline — or walks a nervous caller through a fix one step at a time. With 375+ official guides on tap, she texts the right one only when they say yes.

4

Books the next step

She captures name, phone, and email — spelling the email back to confirm — then offers a live transfer or books the next callback slot and texts confirmation.

Capabilities

Nova handles the whole call — from first hello to booked next step.

She doesn't just take messages. She holds the full conversation a great front-desk person would, across every kind of caller a refurbisher gets.

Path A

Personal buyer

  • Narrows model, storage, and color
  • Asks unlocked vs. carrier
  • Captures budget and timeline
  • Prioritizes price, condition, or battery
Path B

Business buyer

  • Gets company name and unit count
  • Confirms needed-by date
  • Captures total or per-unit budget
  • Routes a business specialist with Device Reports
Path C

Selling or trading in

  • Logs device, storage, and condition
  • Confirms it powers on and is paid off
  • Checks Find My / Google account removal
  • Asks cash vs. credit, triggers offer workflow
Path D

Device help & warranty

  • Starts with empathy — "let's fix it together"
  • Walks one troubleshooting step at a time
  • Sends the official guide only on a clear yes
  • Opens a warranty ticket or transfers to support

Transparent pricing

Put Nova on your front desk this week.

Nova deploys as your branded front desk across every channel — answering calls and texts, running your website chat, and handling your social DMs. She scales with you instead of you hiring another VA. No phone tree to build, no scripts to write.

$497/ monthFirst ring pickup
+$1,500one-time white-glove setup & brand training
Get Nova now

Instant activation via payment link · 100% money-back onboarding guarantee

Plan features

Everything included
  • Answers 100% of inbound calls, 24/7 — never sick, never calls out
  • Every channel: voice, SMS, website chat, Facebook & Instagram DMs
  • Four call paths: personal, business, trade-in, support
  • 375+ official support articles across 20+ brands — sent only on a yes
  • Automatic lead scoring (HOT / WARM / COLD) & URGENT support flagging
  • Live transfer to a human on request — "let me speak to a manager"
  • Captures name, phone & email — with email spell-back confirmation
  • Plugs into your CRM with a full contact record & call summary
White-glove rollout: We train Nova on your catalog, policies, warranty terms, and brand voice. She answers as your business name — on every line.

A real call, start to finish

A caller wants to sell an iPhone 16. Nova takes it from the first hello to a booked cash offer.

This is a live demo call — not a script. The caller doesn't know their storage size, forgets their Apple password, and corrects their own email mid-call. Watch how Nova handles every twist without missing a beat.

She finds the storage — step by step

The caller doesn't know their storage size. Instead of rushing, Nova walks them through Settings → General → About one tap at a time, waiting at each step. "Okay, I have General open." "Now tap About."

She checks the deal-breakers

Paid off? Yes. Find My? Still on. Nova asks if they want a quick step or already know how to turn it off — then guides them to Find My iPhone → toggle off → sign in.

She sends the right guide, only on a yes

The caller forgets their Apple password and asks, "Do you have anything you can send me via text? I'm more visual." Nova checks the knowledge base and offers Apple's official reset guide — sent only after a clear yes.

She captures, confirms, and closes

She spells the email back letter by letter, catches a correction ("I forgot the 12"), re-spells it, recaps the whole deal in one sentence, and tells them the team will send a cash offer within one business day.

“Our team will review your details and text you an offer within one business day. Thank you for calling. Anything else I can help with?”

— Nova, closing the call

Why it converts

She sells the thing that makes refurbished feel safe.

Refurbished buyers are nervous. Nova doesn't just answer — she shares the proof points that turn hesitation into a sale, naturally and never as a script.

Every device gets a Device Report

Real battery health, parts history, lock status, and photos of the exact unit — so Nova can speak to what callers get, honestly.

Never blacklisted, never locked

Each unit is checked before sale, so Nova can reassure nervous buyers without overpromising.

Batteries at 85%+ or replaced

Nova leads with the spec refurbished buyers care about most: a battery that lasts.

1-year warranty, 30-day returns

She reminds your buyers they're covered, and opens a support ticket or transfer when they're not.

From the field

What refurbishers said after hearing Nova live.

“That was fire. That was the bee's knees. I need it. We burn about eight hours a week just walking customers through resets. This would be the front line of defense — give my VAs their time back.”
Portrait of Marcus Vance

Marcus Vance

Founder, Apex Reclaim · multi-channel reseller

“My customers are impatient — they don't want to sit and talk to a bot. But if they can just say 'transfer me to Marcus' and it rings straight through, that solves it. The texting piece alone would help.”
Portrait of Elena Rostova

Elena Rostova

General Manager, NorthBay Tech · refurb storefront

“A lot of deals slip through the cracks because my VA is trying to manage so many people. If this scales with me instead of hiring another VA for weekends, it just makes sense.”
Portrait of Devon Chen

Devon Chen

Operations Lead, CircuitCycle · wholesale & trade-in

Before you'll trust her with your calls

Three things have to be true. Here's why Nova clears all three.

A voice agent only earns your front desk once you believe it works, believe you can actually launch it, and believe it fits your business. This is the conversation that changed a skeptic's mind — start to finish.

Belief #1 — The vehicle

This actually works on a real call.

A multi-channel resale operator sat in on a live trade-in call. The caller didn't know their storage size, forgot their Apple password, and corrected their own email mid-call. Nova walked them through Settings one tap at a time, caught Find My still on, and texted Apple's official reset guide only after a clear yes.

"That was fire. We burn about eight hours a week just walking customers through resets. This would be the front line of defense."

— resale operator, after hearing the live call

Belief #2 — You can do it

I can actually get this live. I'm not technical.

You don't build anything. Our team runs the white-glove setup — we train Nova on your catalog, your grading logic, your price sheet, your warranty terms, and your brand voice. No phone tree to build, no scripts to write, no prompt engineering.

You hand us your info; we hand you back a front desk that's already trained on your business and answering as your name on every line. Most clients are live the same week.

Belief #3 — It fits your world

This works for my business — not someone else's.

Your customers are impatient. Your VA is juggling too many chats and deals slip through the cracks. Nova matches your pace — faster if that's your crowd — takes the repetitive calls and the after-hours rings, and transfers to a human the second someone says "let me speak to someone."

Same brain across voice, SMS, website chat, and your social DMs. When you scale, she scales with you instead of you hiring another weekend VA.

Get started

Tell us about your store. We'll set up Nova on your lines.

Drop your details and a specialist will reach out to configure Nova as your branded front desk — answering every call as you, qualifying every lead, day and night.

  • Answers 100% of calls, 24/7
  • Lead scoring & callback booking built in
  • Your brand, your voice, on every line
Or get Nova now and skip the queue
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What do you sell?
Device focus

We'll reach out within one business day. No spam, ever.

FAQ

The questions refurbishers actually asked.

Stop missing the calls that were already yours to win.

Put Nova on your front desk and turn every ring into a qualified, captured, next-step-booked customer.

Get Nova